URL structure for franchise websites can vary
Franchise websites. Generic canonical tag issues Non-usage of canonical tags: Failing to employ canonical tags at all is a cardinal error, as it leaves search engines without guidance. Self-referencing tags for duplicate content: another prevalent mistake is the overuse of self-referencing canonical tags on pages that should reference the authoritative source of duplicate content. Canonical chains: Complex canonical chains, where one page references another, which, in turn, references yet another page, can befuddle search engines. For example, Page A canonicalizes to Page B, which canonicalizes to Page C.Ecommerce canonical tag issues Product pages: Product DB to Data that contain unique options/content reference a parent product page. This leads to the deindexing of unique product pages that should be in Google’s index. However, if the product pages all contain the same content, a canonical tag referencing a single version or parent can be used. Product category pages: Product catalogs that use faceted navigation for product category or listing pages should have a canonical tag that references the main parent category. This helps ensure the Google crawl budget is focused on the top pages.
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Franchise canonical tag issues Thewidely for displaying national and local content, introducing severe content duplication issues. Consider a national blog syndicated across all local franchise websites, causing a network of duplicate content. All sub-site pages must contain a canonical tag citing the original national source of the content. canonical-example-national-syndicated-blog Finding canonical errors in Google Search Console Google Search Console Page Indexing report can help flag potential indexing issues created by improper canonical tag use.
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