標題: to intelligent look-alikes for improved advertising performance. [打印本頁] 作者: mr269565@gmail. 時間: 2024-2-22 18:40 標題: to intelligent look-alikes for improved advertising performance. Brooks Manley, digital marketing specialist at marketing agency Engenius, said CDPs are essential in 2020 to help marketers extract data and insight on customers and to predict their next moves for optimized marketing. In particular, he recommends Exponea, as it can optimize omnichannel campaigns, track customer interactions, recommend products, and predict customer needs.Not surprisingly, Mark Osborne of identity resolution firm Neustar said the most important topic in customer data today is identity resolution,
which allows marketers to reach consumers across mobile, laptop, connected TVs, and other B2B Email List devices and ties real-world identities like home address to digital identities, including cookies and IP addresses.“Without identity resolution, all the analytics, ad targeting, and business intelligence coming out of tech stacks is wrong due to inaccuracies in who you are talking to,” he said. “Identity resolution also helps marketers build an understanding of customers beyond cookies.
Plus, with increasing privacy regulations like GDPR and CCPA, and Safari and Chrome stripping cookies, marketers without identity resolution will be left in the dark.“Overlaying identity with third-party data turns anonymous users into rich profiles for website [and] call-center customization engines, lead scoring, A/B testing etc.,” Osborne added. “Feeding CDPs and DMPs with identity helps accurately scale from existing customers across multiple devices.
