標題: Since its popularity erases boundaries of space and time [打印本頁] 作者: rakib00148@gm 時間: 2024-3-7 15:41 標題: Since its popularity erases boundaries of space and time There are many advantages of using Social Media communication channels. . The possibility of reproduction of the campaign by the same users of the virtual community is one of the great pros of this medium. Faced with a tactic with little experience and permanent updating such as the use of Social Networks in the promotion of the company, it is necessary to redefine the anchor points and traditional measurement systems. However, this multiplier effect How to measure the real reach of the campaigns? How do you know if the results of the Social Media Marketing strategy match the stated objectives? In this post you will find six steps that will guide you to an ROI metric in an easy and reliable way.
What is ROI and why is it important? The Return on Investment or ROI (for its acronym Phone Number Data in English: Return on Investment) is the financial index resulting from the relationship between the capital invested and the profits obtained. With this economic value it is possible to measure, compare and quantify the profitability of a promotional campaign. The ROI percentage should always be positive, and the higher the better. ROI = Profit / Investment ROI % = (Profit – Investment) / Investment x 100 When a company is just starting its work in eCommerce or starting a new campaign on the web, it must justify its expenses and verify its income.
By logical consequence, a campaign with a high ROI will be an effective campaign and has justification for its continuity. On the contrary, companies usually cut expenses on those projects that have a lower profitability index. What to consider when measuring Social Media ROI? To increase a company's sales through Social Networks, it is essential to know if the planning and the campaign are meeting (or exceeding!) their objectives. To track Social Media Marketing ROI, you must consider Key Performance Indicators or KPIs (Key Performance Indicator). KPIs are metrics that allow us to know the performance progress of a campaign based on the stated objective.
