Adding preview text to an email mainly depends

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However, they are placed in different areas of the email and often use different copywriting techniques to attract readers. Prefix text Simply put, header text is the text that email subscribers see above the header area of an email after they click on the subject line and open it. While they can be useful, preheader text is less common in most emails these days, primarily because the extra space above the email header is used for branding and user experiencerelated purposes. Preview text In contrast, preview text appears in the inbox view next to the subject line, and it's a great way to connect the subject line to the actual email content. What should the preview text contain? You can use preview text to provide additional information, such as the main title from the publication , the abstract or your email, or a curiosity gap tip.

For example, if the subject line says   off new arrivals ,  the preview Best gps tracker service provider in Bangladesh text might mention how long the offer is valid and create a sense of urgency for shoppers. To create engaging preview text, you should highlight the main point of your email conveying the main message or giving people a reason to open the email. Spark curiosity Pique readers' interest by hinting at valuable content or exclusive information without giving everything away. How to add preview text to an email on your email service provider s . Most email marketing tools such as , , , and allow you to add preview text to your email during email creation.




If you don't provide custom information, some platforms may automatically generate preview text based on the email content. Review the automatically generated text to make sure it matches your messaging and goals. Don’t have time to finetune your email copy? Hire an email copywriting expert on. We'll match you with the perfect fit within days! Ideal length of preview text How long should email preview text be? The perfect email preview text length depends on the email client , etc., each client has unique character limits Mail, , –  network , , no specific number  , , no specific number Yahoo Mail – mobile app , no specific number web To ensure maximum visibility on a variety of clients and devices, preview text It should be  characters long and the subject line should be around characters long.