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And so far, there’s been no mention of whether creators can upload to YouTube and TikTok with one single format video. So, for marketers, at least for now, it’s very much a waiting game. However, given the number of people using TikTok and getting a great deal of use from features such as search and an Instagram-like Photo Mode, marketers very much need to keep an eye on this platform and where it is going. Add in the addition of TikTok shops and other developments and this platform really could increasingly be the place to be and to be seen.


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