How well did the software demonstration go?

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Once you’ve collected all the required information, you need to make a choice. To help you do this, we think it’s a good idea not to give each solution a single overall score, but separate scores for a number of different factors: The overall sales process and the software vendor’s values: on a scale of 1 to 10, how much of a connection did you feel? How well have they understood your needs.


Often this can help you decide between two software solutions which deutschland phone number are otherwise very similar on paper. Does it seem easy to use? Have all your questions been answered? How well does the software’s list of features match the needs you identified before contacting software vendors? Reviewing this ranking based on your interaction with software vendors lets you use this qualitative data (i.e. what the interaction was like, how well their sales team answered your questions) to inform your final decision.




Our advice is don’t let yourself be overawed by lots of different bells and whistles! You should keep in mind that most marketing automation software solutions share 80% of their features in common. 85% of marketers also say they don’t use their marketing automation software to its full potential. If you’re tempted to choose the software that has the most features “just in case,” remember that in practice, if it has all the features YOU need, that will already probably be enough for you to be getting on with!