Alipay announced that it would upgrade

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Douyin and Xiaohongshu are both Rather than being considered a typical social platform, a more appropriate classification should be interest communities and content platforms.” Therefore, rather than saying that Alipay is fighting for social networking again, it is more accurate to say that it is strengthening the content community . In fact, before the closed beta test of the interest community, Alipay had seemingly quietly "filled in" a lot of content, especially short video content. As early as July ,  its Life Account and launch a Life


Channel in the center of the homepage. Graphics, texts, short Afghanistan WhatsApp Number videos, live broadcasts and other content released by merchants, experts, and institutions will be presented in the form of information flow. By March , the "Take a Look" card was added to the Alipay homepage. When you open Alipay, you can easily access and watch short videos on the "Life" homepage of Alipay. At that time, Alipay claimed in an interview with "Daily Economic News" that it "does not standardize short video apps such as Douyin and Kuaishou." It also revealed that from July to April ,





the number of registered accounts increased by more than times, and the average daily upload volume increased by more than %. During the Spring Festival in , Alipay also brought a "big red envelope" of million yuan in short videos. In fact, Alipay's anxiety can be seen more or less behind this, and this anxiety may not be unrelated to WeChat . I also became a monk and made short videos on the way, and my WeChat video account brought huge traffic to Tencent.