Settings for email newsletters: a cake of online tablewear store

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My name is Diana Trofimova. I am a project manager at the email marketing agency HandBox. I am approaching the work on the project after agreeing on a commercial offer.We at HandBox understand that not every business can afford to cooperate with us constantly. Often we are asked for help at the start of working with email newsletters: perform all technical settings, run pop-up and elbow series. In the future, working with the email channel you want to optimize and do it yourself.I will talk about how we helped a small business of two friends from Moscow to launch email newsletters, which in the future they will be able to do on their own.Inducted into the project"Nakary" is an online store of table linen and serving items from historical Russian manufactures.“Cry” is a very personal and secret project for its founders Ani Kanina and Marousi Lezhneva."Skin":authentic table linen and serving

items;the possibility of individual tailing and personalization;delivery on the day of the order;Opportunity to make a return.Target Audience:Woman, 35-44. He likes to create comfort at home and beauty around you, is ready to pay for the authenticity of objects (recognized historical and shopify website design  cultural value). Family income is average and above average.Woman, 25-35. Separates the values of conscious consumption, close to it minimalism (less is more). Ready to pay more for the cultural and historical context of subjects. He realizes that he “wins” in the future: durability.What did they do?Mudboard. Gained a mudboard with photos of other projects and personal blogs from Instagram, which are close to “Indight” in philosophy and values. This helped our team to synchronize with the project on attitude, tone.Content. All the texts of the letters were written on behalf of the founders of the project, Ani Kanina



and Marushi Lezhneva, to once again focus on the fact that this is a very personal project with a personal approach to each order. Also through the entire series of elkom-piseries, we spoke in detail about “Nakary”: its history, socio-cultural value and assortment of an online store.Design. They made it a good way to be simple and with air, so that in the future it was possible to easily collect by analogy through the templates. Each letter ends with the signatures of the founders of the project, which makes the letters even more personal.The elka-chain is made with the main templates that may be needed for work in the future: text letters, a product grid and a letter with a promo code. In letters banners without texts, so that in the future it was easy to repeat without the involvement of the designer.Result of work: