I think we are still far from considering

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Clear examples of this are the possibilities in marketing and, above all, in the advertising business, impacting key users based on preferences and with great personal possibilities.alization. However, due to the very characteristics of the technology, the need for talent and investment to be able to develop powerful business areas that allow exploiting and making profitable the possibilities of Big Data, it is very likely that this will only occur in companies with large economic resources and brand for it.Login to respond Almudena We are at a time in which we are moving towards a transformation and implementation of this new social business model in which, among other key elements, intelligent data collection stands out.


If the processing of this data is done rationally, with well-defined Denmark WhatsApp Number Data objectives, for commercial purposes to satisfy consumers and with an ethical basis, this model can offer very notable improvements at all corporate and social levels. However,  this digital transformation model “ally.” There are skeptical positions about how data is obtained and processed. As a consequence, examples are being seen of how machines are making decisions with the use and processing of data (cars that drive themselves), which requires intervention from philosophy or sociology to avoid greater evils.





Many believe that machines should not have this responsibility, since they lack human sensitivity. Furthermore, in some cases (in supermarkets, digital cashiers replacing the human figure), a person would be replaced by a machine. This can spark the debate of, is this ethical? Although this is extreme, I believe that digital transformation and Big Data is the order of the day and that it can bring enormous qualitative and quantitative improvements, for the good of business while helping other elements that have often been ignored, such as the impact social and environmental.