Quality Score evaluation of the quality of ads keywords and landing pages which affects the cost and position of ads. Ad Rank the rank of an ad which determines its position on the delivery page. A creative is a photo video or animation material that is used to display an ad. Conversion Rate Optimization CRO is the process of optimizing a site to increase the percentage of visitors who take a targeted action or purchase. Keywords are words by which ads are shown to users. Negative keywords are words for which you do not want your ad to appear.
Ad Extensions additional information in advertising: address phone number links leading to website pages. Bid the rate the amount that the advertiser is willing to pay for each click on the ad. Impressions Lebanon Phone Number Data number of ad impressions. of sites where you can place ads that are not related to search queries. Search Network a network where ads are displayed in response to search queries. Remarketing is a form of Internet advertising that allows you to show ads to users who have previously visited your site or used your app but did not make a purchase or perform a targeted action.
It is used to retain the interest of potential customers and increase the likelihood that they will return to the site to complete the transaction. Geotargeting targeting of advertising to users in a certain geographic region. Ad Campaign an advertising campaign a series of advertisements aimed at achieving a certain goal. Ad Group a group of ads within one advertising campaign united by topic or keywords. Split Testing or A/B testing is a method used to compare two versions of a website or application with each other to determine which one works better to achieve certain goals such as increasing conversions.
| 
發表於 2024-3-6 16:37:02
收藏