Chart Graphics GIFs Screenshot Overusing these elements can distract

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Although your approach depends on your audience, using narrative elements such as analogies, anecdotes and metaphors is always helpful. Your story, however you tell it, will also benefit from visual elements: so you should be careful in choosing the visual elements you include. 3. Define the problem Everyone has motivations, including your company and your boss.

When explaining SEO to your boss, define the problem you, your organization and your boss are having: We are losing market share We are too dependent on paid advertising We produce site content with zero return We struggle to achieve our goals during the offseason Exposing the Australia Phone Number Data problem sets the stage for presenting search engine optimization as the solution. Remember that search engine optimization cannot solve problems overnight.



Your business, for example, can't stop its advertising campaigns and expect search engine optimization to make a difference the next day. On the other hand, you can imagine that search engine optimization will reduce the company's spending on direct advertising by X% in X months. 4. Sketch the solution Once you've defined the problem and made it tangible for your team, you can present search engine optimization as a potential solution.