Criticism of your own assignments

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Always remember to mention criticism of your work with PESTEL. Even if you don't necessarily think that your presentation contains a lot of criticism, it's always a good idea to bring it along. shows that you have reflected on your answers, and this will give you extra points for your exam. A little history about the PESTEL analysis A PESTEL analysis is an analysis method of the outside world which originates from the PEST analysis, it has just been developed later. It is not all companies or marketing tasks where you need to look at the last two factors.

This applies to environmental and legal factors, which are largely WhatsApp Number List more important if you look at the market in other countries. The historical part and where the analysis method originally originated is a bit of a jungle and difficult to determine. However, the method has been used for the past 20 years. Research has shown that the earliest reference is to be found in the book “Scanning the Business Environment” by Francis J. Aguilar (1967). Here, however, it sounds a little different. Aguilar talks about "ETPS" (Economic, Technical, Political, and Social) - which is very similar to our PEST analysis with the same factors. However, ETPS has changed over time, along with the technological expansion that occurs over time.




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