URL structure for franchise websites can vary

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Franchise websites. Generic canonical tag issues Non-usage of canonical tags: Failing to employ canonical tags at all is a cardinal error, as it leaves search engines without guidance. Self-referencing tags for duplicate content: another prevalent mistake is the overuse of self-referencing canonical tags on pages that should reference the authoritative source of duplicate content. Canonical chains: Complex canonical chains, where one page references another, which, in turn, references yet another page, can befuddle search engines. For example, Page A canonicalizes to Page B, which canonicalizes to Page C.

Ecommerce canonical tag issues Product pages: Product DB to Data that contain unique options/content reference a parent product page. This leads to the deindexing of unique product pages that should be in Google’s index. However, if the product pages all contain the same content, a canonical tag referencing a single version or parent can be used. Product category pages: Product catalogs that use faceted navigation for product category or listing pages should have a canonical tag that references the main parent category. This helps ensure the Google crawl budget is focused on the top pages.



Franchise canonical tag issues The  widely for displaying national and local content, introducing severe content duplication issues. Consider a national blog syndicated across all local franchise websites, causing a network of duplicate content. All sub-site pages must contain a canonical tag citing the original national source of the content. canonical-example-national-syndicated-blog Finding canonical errors in Google Search Console Google Search Console Page Indexing report can help flag potential indexing issues created by improper canonical tag use.