They created a complex navigation

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Categories and 32 subcategories) and used white space and capitalization to make it easier to understand. For high-traffic websites, you can A/B test navigation optimization , such as reducing the number of categories or changing important sections to more prominent colors . However, if your website has low traffic, you will need to collect feedback differently. Let's take another look at the CLS home page example. Let's assume you're looking for the best way (navigation structure) to direct users to a page with more details about your A/B testing course. The shortest route is "Online courses > CRO & UX > A/B testing". However, some users may choose a different route. For example, suppose we follow the following route: Minidegrees > Conversion optimization Live training > See all sprints Free courses How likely is that? This is where the tree test comes into play. In the tree test, users (panels recruited externally and internally) are given tasks such as ``Find a page about XYZ.'' For each task, calculate the probability that the visitor will choose the wrong route (probability of failure).

You can also get useful statistics, such as the average number of clicks to reach the correct page, and the number of users who arrive directly versus indirectly (by looking at another page first). 1. Workflow for testing navigation Before testing navigation changes, you need a reference point. That is, to test the current Belgium Phone Number Data navigation. The method is as follows. Recruit test participants. This can be done in a variety of ways, including on user testing platforms, social media posts, and emails to newsletter subscribers (similar to the methods described for user testing recruitment). Ask participants to perform various actions.



Ask them to search for a specific page or information, etc.) Have them write down each task. How many clicks it took to complete the task, whether it was successful or not, and whether it was necessary to go back to the previous page to find the correct content (e.g. direct vs. indirect successes). Finally, create a table summarizing the survey results. This is the starting point for testing new navigation. Below is a list of questions and tasks that can be used in tree tests. Which category do you click on first when discovering information about XYZ? Which page in the navigation should I look at to get information about XYZ? Click on categories in the navigation until you find a subcategory or page that might answer your question (that you posed).