If you need help managing your

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24. Use reporting tools to unify data across platforms Attribution models, methods of data collection, cookie settings, and more can impact data tracking and attribution. That’s why it’s important to examine your data through different lenses. For example, someone may see your ad on Facebook several times. Then, they do a Google search, click your Google ad, and fill out a form on your website. In this scenario, your Google Ads account will count the form submission as a conversion from Google. Google’s tracking has no idea that user ever saw your Facebook ad.

“Personalization to the nth degree will be required in order to stand Brazil WhatsApp Number Data out and get your targets to convert.” 28. Invest in a mature tech stack All of the above trends and strategies sound great, but you need a well-thought-out infrastructure to make them effective. That’s why we’re seeing the need for more mature tech stacks in 2024. Dan shared, “I’m seeing a lot of previously one-feature products adopting more features to accommodate new capabilities across the techy marketer’s toolbox.” Expert insights from dan headshot Dan Shaffer WebFX’s Director of Marketing Operations Tech advancements like AI and increased reach through new ad capabilities are only achievable if you have the processes, the tech, and the people behind the scenes making it work.



If you aren’t ready for these advancements, now is the time to start building that infrastructure to support 2024’s latest changes in reaching your target customers. Overall, I think it emphasizes the need for marketing systems to be in place in order to compete. Need help with your 2024 digital marketing strategy? With so many digital marketing trends to keep up with, it can be challenging to steer your strategies toward the best results.  business marketing in 2024, we’d love to chat! Just use our free proposal form, or give us a call at 888-601-5359 to connect with our team! Emily Carter, M.