|
Id some of the traditional setbacks when evaluating marketing actions, including lack of information and disorganization. Bet on systematization This is another of the essential points for the Marketing Audit to be efficient. Going for systematization means following an ordered sequence of the phases involved in carrying out a diagnosis, such as collecting information and evaluating impacts. On the other hand, not following these stages in a disciplined manner can cause the review to be erroneous. On the other hand, in addition to being systematic, you have to carry out audits periodically. Because of this, it is a good idea to establish
a review schedule to help you stay up to date with the Chinese Australia Phone Number List results of the strategies. Make reports Perfect! You already understand the importance of systematization and frequency; However, these principles do not guarantee the success of audits when they are carried out in a haphazard manner. In addition to completing certain phases and carrying out frequent evaluations, it is necessary that you make precise reports of each diagnosis or stage

completed. This will help you have a starting point in each of the analyzes of your Marketing Audit plan, and will also make it easier for you to identify progress. Always keep in mind that the benefits of good marketing strategies increase progressively and constantly, so you should be alert that stagnation does not occur, since that is a very bad sign. Give importance to independent analysis Objectivity is one of the fundamental aspects in any analysis, so do not forget about it when c
|
|