When writing a marketing email,

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It must therefore be scrupulously respected. Concerning the subject of the email, it must be the result of careful thought. Indeed, it is after reading it that the recipient will choose whether or not to open the newsletter received. The title should be short and punchy to attract attention and encourage action, without being intrusive. A study conducted by SEJ in 2020 demonstrated that, despite a higher click-through rate, the presence of emojis in the subject line of an email campaign leads to higher unsubscribe and report rates.

Finally, the call-to-action must also be Cambodia WhatsApp Number Data studied carefully. This button, which invites you to perform a specific action (“read more”, “discover”, “buy”, etc.), allows the Internet user to move forward in their purchasing journey. It must be introduced with a value proposition, contain an action verb, be dressed in a color contrasting with the background of the newsletter and be strategically positioned, ideally in the center, above the fold. Choose the design There is no need to strive for visual originality.



A sober, aesthetic design in line with the company's graphic identity is generally the most relevant choice. The most important point of vigilance concerns the format: the newsletter must in fact be able to be consulted on all types of devices, particularly on mobiles which represent half the opening rate of emails. It may therefore be interesting to use emailing software to easily create, personalize and optimize your marketing emails. 5. Test the newsletter A/B testing is a technique for testing several variables in marketing content. It is useful to use it when creating a newsletter to be sure to make the best.