The user or a close variant

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Remember to regularly analyze and adapt your strategy and success on the Internet will only be a matter of time!Types of ads budget optimization extensions banners - we hear about Google Ads from many sources. There are still changes that create even more chaos in our heads. Today we will go back to the basics and we will deal with one of the basic issues in Google Ads campaigns namely exact matching of key phrases.
  
The selection and matching of phrases affect advertising costs conversion and ROI so it is worth knowing what and how. Exact match  what is it? Exact Match is one of the types of keyword matches in Google Ads. It is the narrowest type of match which means that photo retouching the ad is displayed in a relatively narrow range of phrases. Exact Match causes the ad to be displayed as an exact match i.e. exactly to the phrase entered by with the same meaning.



In other words the ad appears only when the user enters a specific phrase or a similar variant in the search window. Exact match means that the ad is displayed when for example the user uses a plural or singular form makes a spelling or typo error uses an abbreviation e.g. Chancellery of the Prime Minister - Chancellery of the Prime Minister or uses a different word order but retains the same meaning e.gbicycles Poznań / Poznań bicycles enter a related word e.g. fisherman / fishing use or omit functional words e.g. do for in.