In fact, you have the most control over

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Your campaign during its preparation, and what products and resources you include in it will have a huge impact on the result and optimization of the campaign. An improperly implemented Performance Max campaign will, in most cases, " burn" your advertising budget, but if implemented correctly, it will constitute the backbone of sales. Audience signals a new way to determine the target group This is a completely new element, introduced only to the Performance Max campaign. Setting up audience signals allows you to learn faster and reach valuable audiences more efficiently. In practice, this is simply data that serves as a starting point for the campaign in the learning process and subsequent optimization.


Remember that the Performance Max campaign displays ads to audiences outside of the specified signals. This is the place where you can add your buyer details. These can also be customer lists uploaded directly to Google Ads or Algeria WhatsApp Number remarketing lists from the website. Additionally, you can expand it with custom segments in which you can determine what keywords potential customers are searching for and what other websites they are browsing. These can be terms related to products and websites of direct competitors. All this together gives the campaign a signal about the audience you want to reach with your ads.





Product File The product feed is an extremely important element of the Performance Max campaign  think of it as an advertisement. Take care of product titles, descriptions, photos and other attributes in the feed. Include keywords in product titles and descriptions, use highquality graphics, supplement the feed with additional attributes, e.g. color, size. When creating a Performance Max campaign, you cannot add keywords for which you want your products to display. These words should be in their titles. Analyze how users search for products and optimize your feed based on this.